Framing is everything. Do you call it “gun control” or “gun safety”? Are they “taxes” or “contributions”? Is your work in “fund raising” or “development”? The way you name these issues is not simply semantics, nor is it “spin.” The language we use contributes to the reality we perceive and interact with. This is never more true than when it comes to issues that touch upon cultural values. Which is why I think this TED Talk on mental illness is so important. We’ve heard a lot about mental health in the news of late, particularly the inadequate resources we have to help those suffering from mental illness and...