What  follows below is a post from Guy Kawasaki who was for many years a “chief evangelist” for all things Apple and who continues to write about excellence in design, marketing, innovation, and retail. In this piece he summarizes some key insights from a book about the phenomenal retail success of the Apple store. As I was reading Guy’s post, I couldn’t help but think about how many of these same insights might apply to the ways we think about church. So I’ll place the whole of the original post below so that you can read Guy’s insights. But I’ll also comment (in italic) after each section, offering  a...