It’s finally happened: Black Friday isn’t on Friday anymore, but starts Thursday night. (Actually, a couple retailers experimented with this a year or two ago, but now it’s gone more or less mainstream.) Despite employee protests, the critical commentary of cultural pundits, and the outrage of religious leaders, retailers say they are merely responding to customer demand. And they’re probably right…sort of. I’m not honestly sure how many people came away from last year’s spending frenzy actually wishing stores opened even earlier. But I do think that we have been lured into thinking 1) that there are few things more important...